Senior Manager, International Marketing and Communications (Regular, Full-time, Exempt)

The TechSoup Global (TSG) Senior Manager, International Marketing and Communications, based in San Francisco, is responsible for all the strategic, creative, and activation aspects of TechSoup Global Network (TSGN) marketing initiatives with 36 country-specific partners around the world. The ideal candidate for the Senior Manager, International Marketing and Communications position possesses deep experience and skills in all four of the following core areas:

  • Marketing strategy and program activation
  • Matrix organization leadership
  • International marketing and communications activities
  • Proactive management stance

This position reports to the Director of Communications.

Who We Are:

TechSoup Global (www.techsoupglobal.org) is a nonprofit organization that provides technology resources and knowledge to NGOs around the world. We offer a competitive nonprofit compensation package that includes full benefits.

Major Duties and Responsibilities:

1. Marketing Strategy and Program Activation

Strategic thinking: Deliver strategic thought-leadership for the development of effective global marketing initiatives for activation by all TSGN partners outside the United States. Effectively translate approved strategy into creative global marketing campaign initiatives (primarily web-based) for TSGN partners outside the U.S., utilizing TSG brand guidelines. Ensure all campaign materials and content balance global brand consistency with the right amount of flexibility to ensure local market relevance.

Program activation: Deliver effective project management throughout campaign initiatives from upfront strategy development, to activation, to analysis of results. Ensure on-strategy, on-time, on-budget execution by being a collaborative partner with all domestic and international key stakeholders and a proactive, results-focused problem solver.

Best practices: Develop post-campaign initiative feedback system to track and analyze country-by-country results. Determine “what works” and “what does not work” to further develop TSGN best practices, plus share learnings and major success stories with TSGN colleagues and stakeholders.

2. Matrix Organization Leadership

Matrixed organization: TSG and TSGN are highly matrixed organizations, requiring experience in thought-leadership, consensus building, and reaching broad-based alignment with domestic and international partners to drive results. Experience in clear priority setting and effective problem solving is essential. Exhibit the ability to lead via influence in potentially ambiguous situations, maintaining focus on objectives aligned with your manager's, and always effectively balancing consensus building with a results orientation.

Planning: Develop the TSGN annual marketing plan that effectively incorporates the key pillars of the TSG value proposition, integrating product delivery and training, global data services, and community-driven innovation.

Partnerships: Nurturing productive, influential relationships with TSG colleagues in San Francisco, Warsaw, London, and Australia — as well as key stakeholders in the 35-country TSGN partner network — is required for effective campaign initiative development, activation, and results analysis.

3. International Marketing and Communications Activities

Global reach and local culture sensitivity: Strive to achieve the TSG global vision, strategic growth priorities, and mission, while also recognizing the need to address important cultural sensitivities in some countries that will ensure local relevance. Verbal and written communication must consistently be expressed in a clear and concise manner with all TSGN partners, recognizing that for many of them English is not the first language.

Agility: Exhibit agility and flexibility in working with international colleagues across multiple time zones. Within reason, adjust personal work schedule to ensure regular TSGN key stakeholder communication, contributions, and alignment.

Strong network communication: When developing and activating initiatives with the TSGN network, establish a series of milestone dates for communication (written or verbal, based upon need) regarding progress, activation plans, results tracking, and analysis. After key TSGN international colleague and stakeholder interactions, briefly summarize objectives, deliverables, and deadlines to ensure clarity, ownership, and alignment. Distribute to all relevant parties and your manager.

4. Proactive Management Stance

Budget: Develop annual TSGN marketing budget to align with TSGN growth targets. Partner with TSG colleagues from Warsaw, London, and Australia during the budget process to maximize financial effectiveness and spending efficiency.

Resources: Leverage existing SF-based resources, such as IT and Content, for use within the TSGN network, recognizing the need for potential information filtering for local relevance and editing to ensure comprehension to stakeholders who may not use English as a first language.

Qualifications:

Education

  • Bachelor's degree in Marketing/Communications required. Advanced degree a plus.

Experience

  • Eight+ years of marketing and communications experience. Corporate or agency experience strongly preferred. CSR experience a plus.
  • Five+ years of program planning and activation experience. Thorough, detail-oriented planning skills and specific experience in activating international marketing programs with quantifiable results is required.
  • Five+ years of experience with international marketing responsibilities. Marketing leadership experience with international colleagues or clients that delivered tangible results required. Partnership-building experience across multiple continents and cultures a plus.
  • Online marketing experience. Deep understanding of website development, user engagement, content management, SEM marketing, and highly effective email list building techniques required.
  • Nonprofit/NGO experience a plus.

Skills

  • Clear communication skills. Experience in skillful, culturally-sensitive written and verbal message delivery to various audiences, including those who may not use English as a first language.

Abilities

  • Can-do attitude. Positive attitude and being comfortable in building alignment to a course of action in a sometimes ambiguous environment.

Other Requirements:

Physical Demands

  • Prolonged desk duties to include telephone or headset and keyboard duties.
  • Willingness and capacity to work in a cubicle environment at a workstation and to come and go repeatedly throughout the day as is necessary to perform various responsibilities
  • Capacity to communicate and enunciate adequately, in person or via telephone, in a manner that can be understood by those with whom the employee is speaking
  • Willingness and capacity to sit or stand for minimum periods of two hours at a time
  • Capacity to reach forward to a high of 48 inches, to a low of 15 inches, to the side 54 inches, and to the low side 9 inches above the floor
  • Ability to lift and move up to 20 pounds
  • Ability to load discs and to change settings, devices, fixtures, etc. on various equipment used in and around TechSoup Global

Work Environment

  • While performing the duties of this job, the employee may be exposed to various components of an office environment such as florescent lighting, pollen, dust, recycled air, cooling fans, VDTs, semi-enclosed areas, central heating, seasonal warmer temperatures, and office noise.

Application Procedure:

To apply for this position, please go here: http://techsoup.theresumator.com/apply/WYzWC3/Senior-Manager-International-Marketing-And-Communications-Regular-Fulltime-Exempt.html

No phone calls, please.

TechSoup Global is dedicated to creating and supporting an environment of openness, trust, and fun where people's differences are valued and respected and where people of diverse backgrounds participate fully in the organization. We believe that the diverse cultures and perspectives of our staff will help us better serve our clients. TechSoup Global is an equal opportunity organization and will not allow discrimination based upon race, color, creed, religion, sex, marital status, domestic partner status, ancestry, national origin, weight, height, physical or mental handicap, pregnancy, medical condition, disability, sexual orientation, gender identity, citizenship, veteran status, AIDS/HIV status, age, or socioeconomic background.

About TechSoup Global:

TechSoup Global is working towards the day when every nonprofit and social benefit organization on the planet has the technology resources and knowledge it needs to operate at its full potential.

TechSoup Global, a 501(c)(3) nonprofit, was founded in 1987 on the belief that technology is a powerful enabler for social change. Since that day, we've assembled a worldwide network of individuals and organizations that share this conviction. This network includes foundations and corporations, governments and NGOs, social entrepreneurs and volunteers. Together, these unlikely allies have developed sustainable, community‐driven technology solutions to meet today's most urgent social challenges.

A guiding principle in our work is that NGOs are agents of change, not beneficiaries of aid. Our efforts are focused on creating sustainable communities, in which all participants are contributors, not on the redistribution of resources from the haves to the have‐nots. We believe that all participants have resources that, brought to bear on a problem, can result in real solutions. This currency of contribution underwrites all of our work.

Today, TechSoup Global has 200 employees, an annual operating budget of $27 million, and operates programs in Africa, the Americas, Asia, Middle East, and Europe through a network of independent, capacity-building NGOs. With support of leading technology companies, including Microsoft, Adobe, Cisco, and Symantec, TechSoup Global and its network have reached more than 159,000 organizations, distributed 8.3 million software and hardware product donations, and enabled recipients to save more than US$2.6 billion in IT expenses.

Our other programs include NetSquared, an ambitious global experiment that empowers individuals at the local level to build and share innovative solutions to social problems. Today, the NetSquared community has tremendous reach, with more than 30,000 members and local events in 88 cities around the world.

TechSoup Global combined operations with GuideStar International, a U.K.-registered charity that promotes transparency and civil society organization (CSO) reporting.

In November 2008, the Council on Foundations selected TechSoup Global to design and host an equivalency determination information repository, now known as NGOsource. TechSoup Global was chosen in part because of its extensive international network and proven ability to offer eligibility verification services. In partnership with the Council, we are currently developing this new web-based service.

For more information about TechSoup Global, please visit www.techsoupglobal.org

Share

Copyright © 2001-2011, TechSoup Global. All Rights Reserved